Product Updates February 2018

New Boats “I Like” Feature: Consumers can now save boats they like by clicking the heart icon located in the top right hand corner of the listing. This new feature improves the overall consumer shopping experience and increases engagement with your listings.

Engines for Sale: It is now easier than ever for consumers to shop for engines on Boat Trader. We added an engines tab to our homepage search and have seen a 50% increase in leads for engines since. For more information about listing your engines on Boat Trader, please contact your sales rep or account manager.

B.L.A.S.T. Now Available with YachtCloser: YachtCloser is now integrated with B.L.A.S.T. data from BoatWizard. Your listings can be pre-populated with manufacturer specs and descriptions, saving you even more time!

Increased Listing Views Through A/B Testing: We are continuously testing our user experience to deliver more leads, visits and engagement with your inventory. Recently we tested new designs on the browse page to display more listings. This test yielded a 5% increase in listing pageviews and an overall improvement to the consumer shopping experience.

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