Product Updates May 2018
360-Degree Listing Photos: You can now include 360-degree photos with your listings on YachtWorld. Simply go to the Photos & Videos section in BoatWizard and add any saved 360-degree photo you have to your listing. Listings with 360-degree media receive 30% more repeat visitors than listings without.
General Data Protection Regulation (GDPR): Due to the new General Data Protection Regulation (GDPR) passed by European lawmakers, we are proactively working on many initiatives to be 100% compliant. This involves the acceptance of our new terms & conditions by you, our Boats Group industry partners. Please click here to learn more.
Improved Reporting: We’ve updated BoatWizard reports to show how your enhancements are performing and how prospects are finding your boats. Access to this data helps you monitor performance, then fine tune your campaigns to maximize sales.
Broker and Dealer Websites: We’ve upgraded broker and dealer websites to offer homepage video and a new Financing Lead Dashboard. With 30-35% of connections coming to broker and dealer websites, it’s more important than ever to showcase inventory and engage with prospects quickly. Continue to make the most of your site by visiting our expanded Knowledge Base and join weekly webinars led by our team of experts.
Email Sign-Ups: We’ve added an email collector on Boat Trader for subscribers to receive new listings near them. Personalized emails have a 41% higher click rate than emails without any personalization. This leads to more traffic and engagement with your listings.
BoatWizard CRM Group Emails are being Discontinued: Beginning on May 25th, the Group Email feature in BoatWizard CRM will be discontinued and will no longer be available. This is being done in compliance with specifications in the CAN-SPAM act and the new General Data Protection Regulation (GDPR). Please export any and all distribution lists before the aforementioned date. To do so, please follow these steps:
- Go to the CRM tab within BoatWizard
- Click on the Group Email tab listed to the right of the Templates tab
- Click on the distribution list you would like to export
- Under the Choose Action drop down menu, select: Export Entire Distribution List
Once you select to export the entire list, a download should automatically begin. The list will be downloaded in CSV. format. You will need to repeat the above steps for each distribution list you would like to export and save.
If the download does not begin automatically, please check your pop-up blocker settings to allow the site to display pop-ups
If you have any questions or concerns, please contact your account manager.