Product Updates August 2018

Live – YachtWorld Premium Placement: We have created a new ad placement that is delivering great brand advertising and valuable boat listing views. The ad is located at the top of the Search and Browse pages and is targeted by geographical region and the class of the boat the shopper is searching for. Learn more about Premium Placements

Earn 1% Cash Back: We are excited to announce the new YachtCloser Financial Broker Loyalty Program. On your first boat loan referred and funded through YachtCloser Financial we will pay you a 1% referral fee. The more you refer after that, the more you’ll earn. Learn more about the program and benefits.

Boat Trader Sponsored Boats Deliver: Boat Trader recently enhanced the Browse page to include Sponsored Boats. By including Sponsored Boats on the Browse page, consumers now see more listings. Dealers who have their boats sponsored, now receive 2X more boat detail pageviews. To learn more about Sponsored Boats, visit our Enhancements Page here.

Local Call Numbers Win: We recently upgraded all toll-free numbers to new local phone numbers. Local numbers build trust in shoppers because they are able to correlate the seller with their geographical area. Research has shown improved lead volumes with localized phone numbers. We look forward to an improved call lead experience.

What Data Can Tell You: We have recently automated a Monthly Performance Report email. This report is sent to all customers and includes — Total Impressions, Views, Connections, Leads, Your Top Viewed Boat, and Your Least Viewed Boat. This data informs advertising decisions you can make to help you sell more boats. Click here for more

YachtWorld – Leads Convert to Sales: Info-Link compared Boats Group leads to U.S. boat registrations and found that 1 in 8 people who submitted a lead on YachtWorld between 2014 and 2017, purchased a boat. The study also reveals that 12% of boats sold in the US were purchased by people who submitted a lead on a Boats Group portal. Click here for more

Boat Trader – Leads Convert to Sales: Info-Link compared Boats Group leads to U.S. boat registrations and found that 1 in 5 people who submitted a lead on Boat Trader between 2014 and 2017, purchased a boat. The study also reveals that 12% of boats sold in the US were purchased by people who submitted a lead on a Boats Group portal. Click here for more

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