Product Updates January 2019

Improved YachtWorld Homepage Ads: Look for even better performance from the Premium Featured Boat Ad and the Featured Boat Ad on the YachtWorld homepage. The ads now include a logo and link directly to your website. By making this change, Premium Featured Boat Ads saw 60% more clicks and Featured Boat Ads saw 27% more clicks. 

Learn more about these ads.

New International YachtWorld Ad: The Premium Placement Ad is now available on all international search results pages. On average, the new ad placement delivers 65,000 monthly impressions and 415 clicks per month. The ad is targeted by region and boat class to maximize impact and performance. Learn more here.

Attention Yacht Brokers! Get More Listings: Every month we receive hundreds of inquiries from boat owners looking for a listing agent. You can access this list of hot prospects by clicking on the FSBO tab in BoatWizard. This information is provided as a free service to our brokers and is on a first-come, first served basis.

Improved Boat Trader Dealer Ad: Look for even better performance from the Featured Dealer Ad on the Boat Trader homepage. The ads are now optimized for mobile and include a more effective call to action. These improvements have increased clicks by an average of 29%. Learn More.

New Boat Trader Mobile Ad: You can now own the mobile search results page in your DMA. With more than 50% of Boat Trader traffic coming from a mobile device, the new Mobile Search Sponsorship Ad puts your brand in front of an engaged audience, generating an average of 35,000 impressions and 120 clicks per month. Learn more.

New Boat Trader Lead Form Delivers More Leads: The new lead form on Boat Trader makes it easier and faster for boat shoppers to submit a lead — and the proof is in the results! Overall site leads have increased by 9% since the new lead forms have been pre-populated with text based on the shopper's request: Request InfoSchedule Sea Trial, and Trade-In Inquiry.

BoatWizard Help Center: Tell us what else you'd like to know more about, and we will consider including it in the Help Center. Email us at helpcenter@boats.com.

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