Product Updates June 2019
New Search Experience on Boat Trader and YachtWorld: A new search results page is live on Boat Trader! The modern design and new filtering options have led to a 4% increase in leads. And, the new design features Sponsored Boats and Branded Enhanced Listings - giving Boat Trader dealers new opportunities to capture more in-market buyers. Learn how you can get a bigger piece of the action!
YachtWorld is currently testing this new search experience. It will be live in Q3 2019.
Increase Website Traffic on Boat Trader and YachtWorld: You can now target boat shoppers in your area - who are shopping for your boats - and send them directly to your website. Branding Solutions is centered around specific targeting techniques that, on average, deliver 2x more clicks when compared to other display offerings. Learn more.
Boat Trader example:
More Inventory Views on Boat Trader: We’ve added new call-to-action buttons on boat detail pages designed to drive more shoppers to your inventory. In just 30 days, over 2,000 visitors per day have engaged with these buttons - driving more action to your listings.
YachtWorld MLS Saved Searches: We listened to your feedback! You can now save your searches within the MLS. Save time on your most common searches by using the Saved Search feature. Learn more.