SEO Tips

Here are action items you can take to help improve your website's SEO ranking.

1. Discover Long Tail Keywords With “Google Suggest”

This is one of the best ways to uncover long tail keywords. Here’s how it works:

First, type a keyword into Google but don't press enter. Instead, check out the keywords that Google shows you:

These are known as “Google Suggest” keywords. These keywords come straight from Google, you KNOW that people are searching for them. Which means that they’re great keywords to optimize your site around.

TIP: Check out Keywordtool.io. This tool scrapes Google Suggest keywords, which makes this process much easier to scale.

2. Use the Google Keyword Planner

The Google Keyword Planner is Google’s official keyword research tool.

Image result for google keyword planner

It’s technically designed for Google Adwords. That said, it’s still VERY useful for SEO keyword research. The data comes straight from Google so you know that it’s accurate.

Here’s a guide on using The Google Keyword Planner for SEO.

3. Use Synonyms and LSI keywords

Back in the day, it made sense to “ keyword stuff” your page. Not anymore. Today, Google has changed the way keywords impact search relevance. So instead of using the same keyword 1000 times, use synonyms and LSI keywords.

For example, let’s say you want to rank for “how to start a blog”.

You’d want to mention that exact keyword a few times on your page and synonyms like:

How to launch a blog
Starting a blog
How to create a blog
How to set up a blog on WordPress

Next, add some LSI Keywords. LSI Keywords are terms that go along with your main keyword.

You can find a bunch of these using LSIGraph.com.

4. Use External Links

Try to link out to as many authority websites as you can (i.e. manufacturer websites)

Doing so will show Google and other search engines that your content is well-reinforced and trustworthy.

5. Fix Broken Links

Broken links can really hurt your SEO. Identify any and all broken links on your website and fix them. The easiest way to do that? DrLinkCheck.com.

It’s a free tool that scans your site for broken links:

6. Install Yoast SEO (WordPress Users Only)

Yoast is the most used SEO plugin in WordPress. Yoast makes it easy to optimize your WordPress site for search engines.

Watch the video below to learn more about Yoast SEO:

Check out these SEO Fundamentals for more information on how to improve your ranking.

Soure: https://backlinko.com/seo-checklist#basics