10 Video Guidelines for Brokers and Dealers
If a picture is worth a thousand words, a video can be worth a thousand pictures. In fact, our data shows listings with videos get seen exponentially more- and listings with good videos perform even better.
Prospects want to see every feature of the boat and how they can be used and enjoyed. A video is a great way to allow them to do this remotely. During these times, video has become even more important, as online boat shoppers look for virtual tours when doing research to find their perfect dream boat. Below is our list of basic video guidelines for helping you create the best possible videos for your listings:
- Plan and prep: remove all personal items and thoroughly clean the boat.
- Schedule a time and set aside at least an hour, possibly longer for bigger boats.
- Find a well-lit, quiet place with minimal background noise (avoid low-light scenarios)
- Avoid filming boats on a trailer, as they do not look as attractive to buyers. If you cannot avoid this, try to position the boat in an uncluttered area.
- Shoot boats on the water whenever possible.
- Decide the length of your video - we suggest 1-3 minutes for a full walk-through.
- If shooting on a smartphone or mobile device:
- Make sure the battery is fully charged
- Make sure the camera is set to record in HD mode (either 1080p or 4K)
- Hold the device horizontally (so it displays correctly in video players)
- Use a handheld gimbal stabilizer if possible (i.e. DJI Osmo or the Zhiyun Smooth 4). If not possible, hold as steady as you can.
- If shooting on a camera:
- Make sure your batteries are charged and memory cards are clear.
- Set the camera to 1080 HD or 4K recording mode and test audio.
- If unfamiliar with your camera, use the AUTO settings in movie mode
- Set white balance to AUTO.
- Use a handheld gimbal stabilizer if possible (i.e. DJI Ronin-S or 3, Zhiyun Crane), otherwise, try to hold the camera as steady as possible.
- If you have a speaker on camera:
- Choose someone who is comfortable speaking on camera
- Mention: make, model, year, length, beam, draft, propulsion & features
- Avoid sunglass to prevent reflections and connect with the audience better
- Avoid patterned clothing with logos or loud colors to limit distractions
- We suggest using an external lapel/lavalier microphone when possible. Both the Comica Audio CVM-WS50B and the Rode wireless GO microphone system are good options. If not possible, stand as close to the subject as possible.
- Boat shot list (get close-ups of all features):
- Full view of the entire boat in frame (boat profile)
- Show the following: engines, stern, aft deck, cockpit and helm, controls and dash, cabin & berths, head, seats/upholstery, bow area, special features.