Google Analytics 4 FAQs

Key Points: Transition from Universal Analytics to Google Analytics 4

  • Google Analytics 4 (GA4) has replaced Universal Analytics, and the GADWP plugin supporting the old dashboard has been removed.
  • Universal Analytics data is still accessible via Google Analytics, but it's recommended to transition to GA4.
  • You have until July 2024 to retrieve or download your historical data from Universal Analytics.
  • GA4 is a new analytics service that measures traffic and engagement across websites and apps.
  • If you have a UA tag, generate a GA4 tag and share it with webservice@boats.com for implementation.
  • For access to old data or GA4-related requests, email webservice@boats.com with the domain and relevant details.
  • Boats Group will provide access to their GA4 property if you don't have a GA4 tag.
  • Check the provided external links for more information and Google Analytics login.

Q: What happened to the Google Analytics dashboard?

A: Google has launched Google Analytics 4, which has replaced Universal Analytics. The GADWP plugin that powered the dashboard does not support GA4 and has been removed.

Q: What happened to Universal Analytics?

A: Universal Analytics has been replaced by Google Analytics 4. You can find more information on this transition in the official Google Analytics support documentation.

Q: What happened to the Google Analytics data?

A: Universal Analytics (UA) data is still accessible via Google Analytics. If you need access to the old data, please send your requests, including your domain and the Gmail email associated with your Google Analytics account, to webservice@boats.com.

Per Google, you have until July 2024 to retrieve or download your historical data from UA. After this deadline, accessing any of the historical data will no longer be possible.

Q: What is Google Analytics 4 (GA4)?

A: Google Analytics 4 (GA4) is an analytics service that enables you to measure traffic and engagement across your websites and apps. You can learn more about GA4 from Google's documentation on what GA4 is here.

Q: Do I need to do anything?

A: If you have your own UA tag on the website, we recommend generating your new GA4 tag as soon as possible and sending it to webservice@boats.com for implementation. Otherwise, no action is required on your end.

Q: What if I want to add my GA4 tag?

A: We encourage you to create your Google Analytics account and obtain a GA4 tag. Once you have your GA4 tag, please email our support team at webservice@boats.com, providing your domain and the GA4 tag for further assistance.

Q: Do I have access to the old data?

A: Universal Analytics (UA) data is still accessible via Google Analytics. If you need access to the old data, please send your requests, including your domain and the Gmail email associated with your Google Analytics account, to webservice@boats.com.

Per Google, you have until July 2024 to retrieve or download your historical data from UA. After this deadline, accessing any of the historical data will no longer be possible.

Q: How do I get access to GA4?

A: If you choose not to generate your GA4 tag, we can provide access to the Boats Group property. Send your request to webservice@boats.com along with your domain. Please note that we encourage you to create your Google Analytics account, as Boats Group will retain ownership of its Google Analytics properties under any circumstances.

Further Reading:
Google Analytics 4 has replaced Universal Analytics Announcement
Google Analytics login

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