New Report: Search Demand

Search Demand gives you a clear view into what buyers are actively searching for across our marketplaces. It helps you understand buyer demand, how it changes over time, and how your inventory compares to similar listings in your market.

With this visibility, you can:

• See where buyers are focused today
• Identify gaps where you may be underrepresented
• Make smarter decisions about inventory, pricing, and marketing investments

Search Demand is only available to Select customers.

How to Access the Report

1. Log in to BoatWizard
2. Navigate to Reports
3. Select Search Demand

Please note that the report automatically loads data from last month. To update it, select a different month in the timeframe filter.

What We Mean by “Market”

Your market is defined by the portals you advertise on, the DMAs you advertise in, and the Class and Condition of the boats you list.

This market includes your listings and similar listings from other sellers, and it’s used as the comparison baseline throughout the report.

What We Mean by "Company Searches"

This is defined by the number of searches where your listings were shown.

What This Report Is Designed to Do

Search Demand helps you:

• Understand buyer interest

  See what consumers are searching for on our portals and how that demand compares to activity in your market.

• Identify opportunities

  Discover high-demand makes, classes, or locations where buyer interest is strong but your presence may be limited.

• Guide smarter decisions

  Use real search behavior to inform inventory mix, marketing focus, and use of Boats Group tools.

Example: If a specific brand or class shows high buyer demand in your market, you may choose to increase inventory, improve listings, or invest more marketing support in that area.

How to Use Search Demand

Use filters at the top of the report to narrow your view by:

• Portal
• DMA (Designated Market Area)
• Timeframe
• Office
• Boat class
• Boat make
• Country
• State

These filters allow you to focus on the markets and inventory that matter most to your business.

Report Sections Explained

• Top Search Trends in Market – Shows how buyers are searching within your market, including popular keywords, locations, price ranges, and boat lengths. This helps you quickly understand what buyers are most interested in at the moment.

On YachtWorld, keyword data comes from the keyword search box, while on Boat Trader it comes from our AI search. As we move toward a more natural-language search experience across all our platforms, keywords will be sourced exclusively from AI search

• Search Demand Over Time – Shows how your share of searches compares to the market over time. This view highlights seasonal patterns and shifts in buyer demand. An AI summary highlights key gaps, trends, and recommendations based on changes in demand.

• Search Share by Boat Make – Displays the top five boat makes searched for your listings compared to the market. You can see how your demand differs from the market, how it has changed month over month, and an AI summary that highlights opportunities by make.

• Search Share by Boat Class – Displays the top five boat classes searched for your listings compared to the market. This section shows how demand compares over time and includes an AI summary with insights. 

• Geographic Search Distribution – Shows where buyers are searching from and how your demand compares to the market by location. U.S. data is presented at the state level, and international data is displayed at the country level. An AI summary highlights geographic gaps and opportunities based on buyer search behavior.

*Data and images used in this article are for sample purposes only.