Enhanced Report: Market Insights

Market Insights helps you understand how your business performs compared to other dealers and brokers in your local market (DMA). This report shows how your listings, exposure, inventory, and sales stack up against the competition, so you can clearly see where you’re leading, where you may be falling behind, and where new opportunities exist.

How to Access Market Insights

1. Log in to BoatWizard

2. Navigate to Reports

   Select Market Insights

   
   

Available Filters

Use filters at the top of the report to focus on the data most relevant to your business:

• Timeframe
• Portal
• Office
• Boat class
• Boat make
• Country
• State

• DMA

  

  
  

Sections Explained

Overall Rankings

Provides a high-level comparison of your performance versus the market, including:

• Impressions
• Pageviews
• Sold boats (if available)

This section gives you a quick snapshot of how visible and competitive your listings are in your market.

Exposure, Inventory, and Sold Data

These sections compare:

• Your company’s performance
• Total market performance
• Your dealer contribution

Dealer contribution represents the percentage of the market you account for, helping you understand your share of exposure, inventory, and sales within your competitive landscape.

Market Data

Listings by Top 5 Classes

Shows which boat classes are most commonly listed in your market, helping you understand what your competitors are actively promoting.

Inventory Sold (Map View)

Displays where boats are selling geographically. Data is shown by state within the U.S. and by country for international markets, helping you identify regional demand.

Top Selling Makes

Highlights the makes that are selling the most within your market, giving you insight into buyer preferences and competitive trends.

Sold Boat Data Requirement

Sold data is only visible if you contribute sold boat data. If you are not currently submitting this data, submit your sold boat information to unlock sold insights in the following month’s report.

Market Insights answers the question: “How do I stack up against my competitors?”

By comparing your performance directly to the market, you gain clear visibility into strengths, gaps, and opportunities, so you can make confident, data-backed decisions to stay competitive.