Getting Started with Intel 360 (Brand Advantage)

As part of your AdvantageSelect subscription, you have access to the Intel 360 data suite. This guide walks you through logging in and exploring your data.

Logging In to Intel 360

1. Check your inbox for an email from Boats Group Reports with the subject line:

   “Welcome to Looker!”

2. Open the email and complete your account setup:
   • Enter your first name
   • Enter your last name
   • Create a password
3. If you are redirected to an authentication page:
   • Select “Alternate login page (email/password)” at the bottom
   • Use your email address and the password you just created to log in going forward

Getting Started with Your Data

Once logged in, you can begin exploring Intel 360.

Use Filters to Customize Your View

Filters allow you to refine your data based on your needs. You can filter by:

• Container
• Make
• Date
• And more

Click here to view a walkthrough.

Important: After making any changes to your filters, be sure to click the Update button at the top of the page to refresh your data.

What You Have Access To

Your access depends on your subscription level (Plus vs Select) and your assigned brand(s).

Dashboards Overview

1. Your Performance (All packages: monthly email)

What it shows:

A view into your advertising performance and shopper engagement with your showroom and manufacturer listings across our marketplaces.

Available Filters:

• Timeframe
• Portal (Boat Trader, YachtWorld)
• Brand (limited to your assigned brand(s))

2. Inventory Engagement (Plus: quarterly email | Select: full access)

What it shows:

How inventory is priced, distributed, and how quickly it is selling.

Key Value:

Understand market positioning and improve inventory performance.

Available Filters:

• Timeframe
• Make (all brands within your container)
• Condition (New vs Used)
• Class
• Portal
• Model Year

3. Search Demand (Plus: quarterly email | Select: full access)

What it shows:

Where and how often shoppers are searching for boats — across your brand and competitors.

Key Value:

Identify demand and opportunities to capture more market share.

Available Filters:

• Timeframe
• Make (all brands within your container)

4. Dealer Engagement (Plus: quarterly email | Select: full access)

What it shows:

How shoppers interact with your brand throughout the buying journey — compared to competitors.

Key Value:

Turn engagement insights into more views, leads, and sales.

Available Filters:

• Timeframe
• Make (all brands within your container)

5. Brand Expansion (Select only)

What it shows:

Where demand exists and whether your dealer network is effectively capturing it.

Key Value:

Identify market whitespace and optimize dealer coverage.

Available Filters:

• Timeframe
• Make (your brand only)

6. Consumer Journey (Select only)

What it shows:

How shoppers move between brands — including where they come from and where they go next.

Key Value:

Understand competitive dynamics, brand retention, and conversion behavior.

Available Filters:

• Timeframe
• Make (your brand only)

Access Summary

If you have any additional questions, please reach out to your Account team.