What is Brand Amp?

What is Brand Amp? 

Brand Amp is an exclusive feature available to Select and Plus customers that gives you greater control over your listing pages across our marketplaces, helping you maximize your exposure. 


Instead of displaying third-party advertisements on your Boat Detail Page, Brand Amp lets those ad placements feature your own branding while directing buyers to your website or landing page. This helps keep buyers engaged with your business while reinforcing your brand throughout the buying experience. 

Example of Brand Amp on Boat Trader

What are the Benefits of Brand Amp?

  • Keeps buyers focused on your brand 
  • Drives traffic directly to your website or landing page 
  • Able to rotate multiple creative designs
  • Maintains a more branded and professional customer experience 
  • Ability to promote events and/or boat shows

Branding Placement Sizes 

Desktop

  • 728 x 90

Mobile

  • 320 x 50 

You can rotate up to 5 creative designs across placements. Please send the creatives in the dimensions above. 


Important Notes:

  • Creative assets may take up to 72 hours to appear on your Boat Detail Pages after submission
  • All creative assets must be submitted to your account manager, who will oversee setup and implementation
  • If you do not have creative assets available, our team can assist in creating them for you
  • If you do not have an external website to link out to, we can provide one, as it’s included in your membership. Otherwise, the branding placement will link back to the site’s inventory page when clicked.  

If you have any questions, please contact your account manager.

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