How to Improve Your Listing Score

What is a Listing Score?

Your Listing Score plays a crucial role in search rankings and visibility across YachtWorld, Boat Trader, and boats.com—and the best listings see the highest engagement! 

Each listing is assigned a score ranging from 0 to 100%, which reflects its quality. A higher score increases your chances of ranking higher in search results and attracting more buyers.

New: Enhanced Listing Score Visibility

We’ve improved the visibility of the Listing Score, making tracking your listing’s performance easier than ever. Now, you can view real-time updates to your score every time you click Save, conveniently displayed on the left side of the Inventory page in BoatWizard.

How to Improve Your Listing Score

• Use BLAST data to build your listing. To learn how to use BLAST data, please read this article. 
• Include all essential details, especially price (listings with an accurate price receive 10x more traffic than "Call for Price" listings).
• Use at least 700 characters (100-175 words) in your description to provide buyers with key details.
• Add a valid Hull Identification Number (HIN), if applicable. 
• Upload 10 or more high-quality photos to increase engagement. (Take photos in landscape mode, ensuring the boat is centered within the frame for the best visual appeal.)
• Include a video – upload your own or link to a YouTube video. 
• Assign two additional classes to improve searchability.

Start Optimizing Your Listings Today!

By following these steps, you’ll increase your Listing Score, improve search rankings, and generate more engagement. If you have any questions, feel free to contact our support team for assistance.