What is LeadSmart and LeadSmart Plus?

LeadSmart gives you more information about inbound leads, resulting in a higher conversion rate for your business. LeadSmart helps you uncover new insights into a potential boat buyer’s interests and intent.

How it works

LeadSmart provides you with basic information (year, make, and model) for the last 3 listings the prospect has inquired about on our portals.

LeadSmart Plus, exclusive to AdvantagePlus and AdvantageSelect members, includes the features in our standard LeadSmart offering, plus additional information on all of the prospect’s boat inquiries.

It also includes the Lead Intent feature (post-lead questionnaires), which captures buyer insights such as intent, location, and trade-in details to provide richer context for faster, more informed follow-up.

How to access LeadSmart

1. Go to the Reports tab in BoatWizard.
2. Click Leads.
3. You will see a table containing your leads. Click on a name in the Name column.
4. This will open the lead history, along with the answers to the Lead Intent questions (if included in your package).

To export your list of lead data, click the download button in the top right corner of the Leads screen.

How to use this information

This information helps you prioritize the highest-quality leads and provides additional insight into the prospect’s needs, timeline, and location.

LeadSmart provides more intelligence, more context, and more power behind every single lead.