Performance Insights Webinar
Thank you to those who attended our 2026 Performance Insights webinar and for taking the time to explore what’s new in your Advantage package. We appreciate your engagement and hope the session gave you a valuable look at the data tools and insights designed to support your success.
If you weren't able to attend, you'll find a recording of our webinar below.
Q&A from the Webinar
Can you expand on what “impressions” mean for a dealer?
Impressions are essentially the number of eyeballs on your listings. Each impression is counted every time your listing appears on a loaded page across one of our marketplaces.
Can I view listing performance for a single, specific boat?
Yes. You can view performance for an individual boat by selecting it from the Boat filter at the top of the Listing Performance page.
What does BDP stand for?
BDP stands for Boat Detail Page — your individual listing page where buyers view photos, pricing, and details for a specific boat. This term is used internally to differentiate it from a Search Results Page (SRP).
How can I send single-boat impression data to a client?
Export options for single-boat performance are coming soon. In the meantime, you can take a screenshot of the data and share it directly with your client.
How easy is it to send a Market Evaluation to a customer?
It is very easy! Once you open the Market Evaluation for the boat you’d like to share, you can use the options in the top-right corner to print, email, or download the report. Any of these options allow you to share it with a customer.
I can see the Market Evaluation for a specific boat, but not the top “Market Evaluation” button for all comparable vessels. Why is that?
To run a Market Evaluation across multiple boats, you’ll need to select the desired makes and models first. Once those filters are applied, the top Market Evaluation button will become available.
Is the Market Evaluation tool available to everyone?
The Market Evaluation tool is available to members on the Select package. If you’re interested in unlocking this feature, please reach out to your account manager.
Does hiding our price affect our listing score?
Yes. Hiding your price can lower your listing score. Listings with visible pricing tend to see stronger buyer engagement, so we recommend displaying your price to help improve performance.
Additional Help Center Articles
https://support.boatwizard.com/article/455-listingperformance